Web design strategy

Companies in Shenzhen and Hong Kong are often faced with the difficult choice of selecting a web design company that has a comprehensive knowledge of web design. We make it easy by outlining the design strategy we employ.

Web Design Strategy

Web design, much like logo design or database design requires a well planed strategic approach. Simply put, if the design of the website does not anticipate the fundamental choices people make online, the chances that the website will be either productive or profitable are greatly diminished. It is with our comprehensive understanding of what drives those choices that allows us to apply our technical expertise to deliver websites that are not only stunning and feature rich, but are also intuitive from the user’s perspective and achieve results.

We believe that web design is the finding the proper balance of form and function. In web design the importance of this balance and the role it plays cannot be overstated in the design of an engaging website. There are six critical components of web design that we feel must be implemented in order to make a site valuable to its visitors and successful for you.

Design Form

• Web Design Aesthetics
  Web design may seem subjective, but a "clean" website, that is uncomplicated with a balanced layout will appeal to every visitor.
  
  A design that is over complicated or cluttered will result in a prompt exit due to the overwhelming visual overload. Essentially the design of the website including load time should enable a visitor to find the information they are looking for in under seven seconds.
  
  Our design approach is to provide only essential content and more white space, allowing the visitors eyes to flow with ease over the page to locate the relevant information they are looking for.

• Graphical Elements
  The use of graphical elements in web design is critical. A website may certainly be functional without the inclusion any graphical elements, but the implementation of a single graphic can replace volumes of text.
  
  When employing graphical elements in a website, we adopt prudent measures to ensure the website load time is fast and the user is not distracted, but rather engaged by the graphics. We utilize powerful graphic imagery that compliments your branding and communicates a single clear message to the visitor.

• Website Colors
  Color in web design is one of the most subjective and important. Cultural influences play a significant role in color selection. For example, color choices for a website providing services in Shenzhen may differ significantly than those of a website providing the same services in Hong Kong even though they separated only by a few kilometers.
  
  We utilize color in the design of a website to emphasize important functional features of the interface design, such as contact information, search features, news letters or product highlights.
  
  We only select colors that lead to pleasing aesthetics and continuity, colors that complement each other and blend well with the other graphic elements in the website.

Design Function

• Website Usability
  The fundamentals of website usability are fairly intuitive, but often overlook by many web design companies.
  
  An essential component is the navigation of the website. In order to keep usability simple the website must always have clear and consistent navigation throughout. We design every website so that your visitors are able to navigate through your information in a few clicks as possible.
  
  We strictly adhere to the fundamentals of compatible, scalable design. We ensure that every website we design is scalable for future growth and is not only cross browser compatible, but cross platform compatible.

• Optimized Web Copy
  We deliver your message in a body web copy that is simple with well defined links directing visitors to more dedicated and detailed information.
  
  Providing quality content to your audience is critical to the success of website, but the web copy must also be optimized for search engines (SEO) Before beginning the copy writing process by selecting keywords that are relevant to your goals and objectives. Each page of your site will contain targeted, that once applied within the design will increase the flow of free traffic to your website.

• Standard Website Components
  No matter the size of the website, whether it's two pages or two hundred, every website design comes standard with a contact page, site map, terms of use and privacy policy.
  
  The contact page is dedicated specifically for users to contact your company through a web form with an auto response feature.
  
  A Site map is another aspect of the website design that helps both your visitor and search engines find relevant content
  
  The privacy policy outlines the specific uses of the user of personal data.
  
  Terms of Use This protects you and defines the intention and allowable use of your website.

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